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Nudie Jeans is a Swedish clothing brand founded in 1999 by Maria Erixsson, a former employee and AD of Lee Europe. Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. The brand is one of the most successful new Swedish clothing companies, both domestically & internationally. All Nudie jeans are made in Italy from denim produced in Italy, Turkey, and Japan.